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Undercharging is one of the most common — and most costly — mistakes small business owners make. If you've ever felt uncomfortable talking about money, quoted a rate that felt too low, or wondered if you're leaving money on the table, this workbook is for you.
Pricing Your Services walks you through a structured process to calculate a rate that covers all your costs, pays you properly, and positions you confidently in your market. By the end, you'll have a clear, justified price — and the confidence to stand behind it.
WHAT'S INCLUDED:
• True hourly cost calculator (including unbillable time)
• Overhead and business cost calculator
• Market positioning framework
• Package and retainer pricing templates
• Pricing confidence exercise to overcome imposter syndrome
• Worked examples throughout
WHO IT'S FOR:
Service-based business owners who are ready to charge what they're worth and stop leaving money on the table.
Undercharging is one of the most common — and most costly — mistakes small business owners make. If you've ever felt uncomfortable talking about money, quoted a rate that felt too low, or wondered if you're leaving money on the table, this workbook is for you.
Pricing Your Services walks you through a structured process to calculate a rate that covers all your costs, pays you properly, and positions you confidently in your market. By the end, you'll have a clear, justified price — and the confidence to stand behind it.
WHAT'S INCLUDED:
• True hourly cost calculator (including unbillable time)
• Overhead and business cost calculator
• Market positioning framework
• Package and retainer pricing templates
• Pricing confidence exercise to overcome imposter syndrome
• Worked examples throughout
WHO IT'S FOR:
Service-based business owners who are ready to charge what they're worth and stop leaving money on the table.