About Us

Founded by the founder of EleVare, Nurture was established to empower you to become your own best asset.

At Nurture, we understand that true success comes from knowledge, confidence, and self-mastery. Our founder, Zelica Jones, brings over 25 years of business expertise and a passion for mentoring others. After years of providing hands-on support to business leaders through EleVare, Zelica recognised a growing need: not just for expert assistance, but for expert education.

Our Philosophy

We believe in teaching you the “how” behind the “what.” Our approach is rooted in practical wisdom, actionable strategies, and a commitment to your long-term growth. We equip you with the skills and resources to run your business-and your life-with excellence and independence.

What Sets Us Apart

Expert-Led Learning: All our programmes are designed and delivered by seasoned professionals.

Personalised Support: From one-to-one coaching to interactive masterclasses, we tailor our guidance to your unique needs.

Immediate Impact: Our resources and sessions are crafted for real-world results-so you can implement new skills right away.

Community & Connection: Join a network of ambitious individuals committed to growth and mutual support.

Virtual Focus Sessions: Experience our streamlined version of virtual co-working, inspired by platforms like Flown. Join live, guided focus sessions (“body doubling”) to boost productivity, beat procrastination, and stay accountable in real time

Your Success, Our Mission

At Nurture, your empowerment is our purpose. We’re here to help you unlock your potential, build your confidence, and achieve your goals-on your own terms.

Discover how Nurture can transform your business and your life.